I think the best thing to do is to just try and convince Jack to be a bit more aware of what his actions are causing.

On the other hand, Jack may be well aware of what he is doing, and may be trying to get us the publicity that we need in the face of a long and cruel smear campaign against us. If that is the case, we should honor his wishes and make the most of it.

I do hope he comes out of this with his colors flying, though.