What is your sexÂ’s earliest, latest care,
Your heartÂ’s supreme ambition? To be fair.

Emphasis mine. That is from a poem written in the 1700s. Beauty has always been a concern for girls. It's a genetic predisposition, no matter how much the pseudofeminists want to deny the fact, and why wouldn't it be? It all comes down their ability to pass down their genetic material. And incidentally, the desire in males for cute and child-like females is also inherent to the species ⚠️ ↗.