The NRA is not a business. It's an NGO. Smith and Wesson, Colt, Remington, are businesses. The NRA is not. On the other hand, or rather, the womb, Planned Parenthood very much is a business. But let's split: circumcision is more of a business and Oprah loves it. And it still kills more American kids than mass shootings.
What's funny is that, from the arm literate folk I know, they seem to agree with Gimwinkle and Baldur: a bump stock ban does little to reduce the deadliness of guns, but it seems that the Donald can throw that bone to the liberals and Democrats and save face with them successfully.
Actually right wing types are mad that the Donald is conceding even that to libruls. They think the Donald is either going soft once in power, or was a librul all along (I mean, he is, but he's still the best we're going to get for the time being).