Lulu is a place where people of all ages, backgrounds, experience, and professions can publish, sell, or buy
Correct. We'll get the economics to all three.
You and We (Lulu) each agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated or representative action. If for any reason a claim proceeds in court rather than in arbitration you and We each waive any right to a jury trial.
usually, the party with the stock label... doesn't read them. This may have continued for several steps.